Brand Continuity

Chain stores know that having a consistent message and maintaining their brand across all locations is important. We have all driven by fast food restaurants in a new town and immediately recognized the logo or building shape — and we know what the experience should be like if we go inside.

A local business has found an easy way to carry their brand through to the exterior of their buildings, using their logo alongside…awnings! Tumble Fresh Coin Laundry operates a number of locations in the Twin Cities Metro and beyond. As part of their brand continuity plan, they selected a standard Sunbrella pattern to complement their logo. Whenever possible, their locations feature a traditional awning with no ends, no valance and the same Sunbrella Pacific Blue Fancy pattern. Acme Awning is pleased to partner with them on the manufacturing and installation of these awnings.

Tumble Fresh has built many of their locations from the ground up, meaning these buildings have a similar and recognizable appearance from a distance (see White Bear Lake, Blaine and Hudson below). But in Coon Rapids their building doesn’t mimic their other buildings as closely. By incorporating the same style and color of awnings underneath their logo, Tumble Fresh has been able to continue their brand and help their customers easily spot one of their locations.

If you are looking for a way to visually connect multiple locations of your business, Acme Awning can help. Contact one of our experienced sales team members today at